Talent-up: a model designed for talents to shine – be they brands, organizations, teams – and to generate growth, well-being, while surfing the flow of transformation
THE MODEL TALENT-UP
I guide companies on the journey to boost performance while helping them develop their mindset and skills to be ahead of and cope with change.
Attracting, nurturing, developing talents are must-have requirements for being successful. This is especially true during liquid times when, faced with the rapid spread of advanced technology, adaptiveness and human traits are two growingly differentiating factors.
THE MODEL TALENT-UP REVOLVES AROUND THREE AXES:
- BRAND, to build a solid, effective, distinctive positioning, capable of evolving over time while always fitting. Influential power: tone of voice, communication channels, marketing levers keyed to positioning and context. Purpose: what the company aims to actually and dynamically be while shifting from “monitoring” to “determination” systems.
- PERFORMANCE, in terms of the company’s value, brand equity; sustainability and Corporate Social Responsibility (CSR); profitability, to rely on the economic surplus necessary to stay long in the market by investing and innovating, while catering to the stakeholders’ well-being.
- ADVOCACY, because the talents, ambassadors and accelerators of a corporate’s performance growth are attracted through the employer branding. For Advocacy to be developed, the model Talent-Up taps into engagement, values, and soft skills training.