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MARKET RESEARCH AND OBSERVERS



AT TALENT UP, WE HAVE BEEN CONDUCTING RESEARCH FOR OVER 25 YEARS, BOTH NATIONALLU AND INTERNATIONALLY, FOR EVERY TYPE OF COMPANY.



We rely on selected collaborations throughout our long experience, which we know we can trust, who are best in class in the industry, and, above all, operate ethically. We believe in well-done market research that follows the dictates of historically validated theory and practice but can evolve with the context in language, method, and approach. We are the first to innovate and embrace innovation functional to the result (never an end in itself). We believe in the importance of research because it allows us to truly listen, discover, and understand. For us, market research is a tool to be integrated at the beginning, during, and at the end of a journey because it provides clear and incontrovertible measured evidence.

Market research can meet the most varied needs, target different audiences (business and/or consumer; internal or external to the company), and be conducted with qualitative and quantitative techniques, online, offline, mixed, with instant discussions or deferred interactions... For this reason, we offer personalized, full-service approaches, depending on the business objective and the ability to actually implement the results we obtain. To respond at the highest level of competence possible, in addition to relying on qualified collaborators, we have signed two important partnerships: the first is with Day One Network, a leader in communication up to the last mile



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We believe in disseminating knowledge for skill enhancement. That's why we published the book "Web Listening. Knowing to Act" with Franco Angeli in 2018.

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